![]() ![]() This suggests long-term ambitions along the lines of the Chinese app WeChat, which started as a messaging app and turned into, well, everything. Former Washington State forward DJ Rodman, son of Naismith Memorial Basketball Hall of Famer Dennis Rodman, announced on Instagram Tuesday he is transferring to the University of Southern. “We want Uber to be the operating system for your everyday life,” said chief executive Dara Khosrowshahi. Last year’s deal to include all New York City yellow cabs in the app was part of this broader super app ambition, but the company has said that it eventually hopes to go beyond even the entire travel sector. After all, if you book your flight through the Uber app, you’re likely to use it to book your car services to and from the airport too.Ībout 15 per cent of Uber’s gross bookings are airport trips, while in the UK 40 per cent of journeys start or end near transit hubs. Uber’s immediate goal with these moves is drive demand for its core car services. This plan was delayed by the pandemic, which brought the travel and transport industry to a halt, and led the group to focus on its food delivery business. The move is part of a long-term vision of chief executive Dara Khosrowshahi, who first talked about Uber becoming a wider travel platform in 2018. ![]() It also has the option of adding a booking fee on top in the future. Uber has partnered with travel booking company Hopper to sell flights, and will take a small commission from each sale. Uber is already using the UK to test bookings for national and international rail journeys, and coach bookings.Īndrew Brem, Uber’s UK general manager, told the Financial Times the launch of commercial flight bookings was “the latest and most ambitious step” in the company’s strategy to expand its core ride-booking business into a wider travel booking platform The initial launch is in the UK, but the company says that this is a testbed for its plans to do the same in the US and elsewhere. Uber’s ambition to transform itself from a ride-hailing service to a “travel super app” has seen the company branch out into Uber flight bookings, for both domestic and international flights … Uber flight bookings starting in the UK ![]()
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